McBride Writing
Content & Copy
Strategic copywriting for educational services and beyond.
Lead with clarity. Connect with educators. Grow with purpose.
You’ve built something that helps students, teachers, and schools thrive.
Now let’s make sure the right people see it, understand it, and take action.
You believe in the power of education.
And you’ve created something that can change it for the better.
Whether it’s:
Curriculum and instructional tools
PD courses or workshops
Wrap-around services for schools and families
Game-changing edtech solutions
Your work supports growth, equity, and impact.
But you’re busy. Your audience is even busier. And cutting through the noise? That’s a full-time job on its own.
That’s where I come in.
I’m Laura McBride—an educator-turned-copywriter who writes sharp, authentic content for educational brands.
With 15+ years in the classroom and coaching, I know how to speak to teachers, leaders, and decision-makers in a way that feels real.
What I write:
✅ Blog posts that build trust and visibility
✅ Email sequences that inspire and convert
✅ SEO-optimized websites that rank when people search for help
I understand your mission. I know where your audience hangs out. And I can help you reach them—without the jargon or fluff.
Imagine having more time to:
Create and refine your resources
Lead and support your team
Visit schools and stay connected
Focus on what matters most
Leave the writing to me—so you can keep moving education forward.
"Working with Laura was a pleasure! She managed to capture the tone and voice needed for our project and produced clear and concise copy. If you're looking for a copywriter who uses a proactive approach, you should reach out to her!"
-Kasey West, CEO & Founder of Copy With Kasey
Hi, I’m Laura.
Passionate educator turned educational copywriter here 👋
With 15+ years in education, I write copy that connects educational communities with the tools, resources, and support they need to help the next generation reach their full potential.
I believe every student deserves access to a high-quality education—and that every company working toward that goal deserves a writing partner who gets it. Someone who can lighten the load so your team can stay focused on creating the impact-driven products and services that matter most.
My passion lies in expanding access to education, and I have deep respect for the educators, creators, and changemakers doing the gritty, day-to-day work to make that happen.
As a former English Language educator, adapting content for different audiences is second nature. Finding your voice—and the right words to reach your ideal audience—is right in my wheelhouse. ✨
Education is constantly evolving. Staying aligned with research-backed practices and making them accessible for teachers, administrators, and families takes time—time you don’t always have.
That’s where I come in. As your writing partner, I help translate your mission into clear, compelling content that builds trust and drives action. Let’s change lives together.
Become a leading voice.
When you have a copywriter who gets education, you're not just outsourcing words—you’re gaining a strategic partner who understands your mission and your audience.
Instead of spending your energy on crafting content, you’ll be free to focus on what matters most: building the products and services that move students forward.
Working with me is like having a co-teacher by your side—someone who anticipates your needs, understands your world, and helps you show up with clarity and confidence.
Imagine this:
✅ A teacher overwhelmed by daily challenges finds your resource at the top of her search results.
✅ A district leader looking to raise test scores discovers your solution—and gets it in front of their team.
✅ A concerned parent searching for support sees your offering and feels immediate trust.
That’s what strategic, SEO-powered content can do.
I help grow educational brands and creators who:
Support and empower educators
Create transformational tools, services, and platforms
Understand the power of content that builds trust and drives results
Want to reach more of their ideal audience—without burning out their team
When you work with me, you get:
✔️ Highly researched, accurate, and audience-aware content
✔️ Strategic messaging that speaks directly to your ideal client
✔️ SEO-optimized writing delivered on time
✔️ More white space in your calendar
I’m your copywriting co-teacher:
🍎 An educator who understands the culture and nuance of the field
📝 A writer who knows how to make your mission resonate
🤓 A strategist who’s worked with edtech companies, creators, and schools
🔍 A learner who’s ready to dive deep into what makes your brand unique
You focus on the mission—I’ll make sure the message lands.
With the right copy, your brand becomes a trusted voice in education.
Copy and Content Services
SEO Website Refresh
Tell your story in a way that earns trust and ranks high. Starting at $350/page
Whether you're starting from scratch or refreshing your current site, I craft SEO-optimized, conversion-focused copy that helps educators, administrators, and families find—and believe in—you.
Email Sequences and Newsletters
Show up in inboxes with content that connects. Starting at $250
Blog posts provide free, relevant copy to people looking for solutions related to your business. A consistent blog can foster trust and generate more organic traffic for your website. SEO strategies with a call to action can grow your email list and encourage readers to get in touch with what you have to offer.
Blogs and Articles
Be the voice that educators trust - week after week. Starting at $300
Keep your brand top-of-mind with blog content that informs, inspires, and ranks well in search. I write blog posts that offer real value to educators, school leaders, and families.
Lead Magnets &
Content Strategy
Give your audience a reason to stick around. Starting at $500
From downloadable guides to bite-sized PD, I create lead magnets and content funnels that support your big-picture marketing goals.
Portfolio
SEO Blog Post
“Three Routines to Increase Student Engagement for Multilingual Students” Published on The Educator’s Room homepage in November 2023 to engage with their community and increase organic traffic to their website.
Email Sequence
SEO Website Copy
Optimized website copy on the The Shepherds’ Fund webpage highlights a specific donation opportunity for Springfield Catholic Schools system. Informing and converting visitors to donate to the fund are the goals of the copy.
SEO Blog Post
Content blog post published on the McBride Writing website to add value and convert readers to book a discovery call with Laura McBride to explore the benefits of blog writing for their business.
Let’s talk about how to generate more interest in your products and services.
Common Questions
How it all works…
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On a 15-30 minute call, you tell me about your copywriting needs and we decide if we are a good fit to work together. I will follow up with a proposal with my recommendations.
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If you like where we are headed, you sign a contract and pay 50% of your invoice. Then I start working on a small test project like a blog post or email sequence.
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We discuss timelines throughout the proposal process, but now is the time you relax and know your copywriting needs are in good hands.
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Your first draft will be sent in Google Docs, along with the other 50% of your invoice. One round of revisions is included just in case I missed the mark somewhere.
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Bring it on! We can have another call or email exchange that will evaluate the process, work through any challenges, and decide what’s next.
