Copywriting for Educational Services and Beyond
Build trust, establish authority, and support educators.
You’re here because you’re passionate about educating for our future.
Education is an ever-changing field full of passionate and skilled educators, leaders, policy-makers, and creators. You want to connect with these change-makers and introduce them to your products and services they need to make their work more impactful and efficient.
Your innovative product or service:
leads to student growth and success
supports teachers
connects families and teachers to resources
streamlines processes so that teachers can do the real work of teaching
Meeting these busy people where they are is tough - time is precious and information is coming from everywhere.
You need clear, concise, and authentic copy that reaches educators and those who support them. You need to convey how you have the solution to their problems through relevant blog posts and email sequences, digital products, and engaging SEO-optimized websites - but who has time for that?
That’s where I come in. Imagine all the time you would have if you weren’t busy getting the solution to a problem into the hands that need it. Your time should be spent creating and maintaining innovative products and services - and you can leave the writing to me.
You have the thing and I can write copy that helps you connect with your audience and drive them to action.
“Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.“
— Steven Jeffes
Become a leading voice.
Professionally written copy can provide many different avenues to connect with educators and those who support them. Creating authority and trust through blog posts and SEO-powered websites can bring your business to the next level of success.
Educators want to be heard and need solutions to everyday challenges. They want to know that their craft and professionalism are valued and that student growth is important, but so is creating a life-long love of learning.
When you have a writing partner with a depth of knowledge in education, you won’t be spending time creating these avenues that build trusting customers - you will be working on creating the best products and services that move students forward.
When an overwhelmed teacher searches for the solution to her daily challenges, your SEO-powered website will show up on their web search for solutions. When an administrator wants to find a product to help raise their district test scores, your product will pop up more quickly than before.
I help grow educational companies and creators that:
Are passionate and creative
Are seeking to support educators
Believe in empowering and educating their audience
Have a transformational product or service
Need to attract more ideal clients without adding more to their plate
Want authentic copy that engages your ideal audience to build trust and empathy
Need a writing partner who knows how to expand online presence and increase conversion
When you work with me, you can count on:
Highly researched and accurate content that builds authority and trust with your audience
A passionate and longtime educator who is in touch with nuances of the field and culture
A partner who wants to relieve your writing load to free up more space in your calendar
SEO conversion copy that turns your dedicated audience into paying customers
You hold the key to change lives through educational innovation.
Let’s talk about how to grow your business to change more lives.
Happy Clients
"Working with Laura was a pleasure! She managed to capture the tone and voice needed for our project and produced clear and concise copy. If you're looking for a copywriter who uses a proactive approach, you should reach out to her!"
-Kasey West, CEO & Founder of Copy With Kasey
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Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.
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Packages
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A la Carte Services
SEO Website Copy
1,000-2,000 words starting at $1,000
SEO-focused copy on your website boosts traffic and helps it rank higher in searches. Clear, concise, strategic copy helps draw your ideal customer to your page and converts interest into action.
Email Sequences
starting at $75/email (minimum 3)
Showing up in an ideal client’s inbox with a relevant giveaway, a high-interest story or opportunity, or engaging content can drive action with one click. Welcoming sequences, monthly newsletters with embedded blog posts, or sequences highlighting new products, special incentives, and offers engage your ideal audience consistently.
SEO Blog Posts/Articles
1,000-1,500 words/post starting at $250
Blog posts provide free, relevant copy to people looking for solutions related to your business. A relevant and consistent blog can create authority and trust as well as generate more organic traffic for your website. Using SEO strategies with a call to action can grow your email list and compel reader to engage with what you have to offer.
Newsletters
starting at $250
Staying relevant in an ever-changing climate is crucial but time-consuming. Popping into their inbox regularly reminds them of valuable content on your website which generates more traffic and helps to share your story, successes, and milestones.
Education is not the filling of a pail, but the lighting of a fire.
-William Butler Yates
Portfolio
SEO Blog Post
“Three Routines to Increase Student Engagement for Multilingual Students” Published on The Educator’s Room homepage in November 2023 to engage with their community and increase organic traffic to their website.
Type of Copy
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Type of Copy
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Type of Copy
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
Hi, I’m Laura.
Let me start by saying that I am so happy you are here. I know what it feels like to endlessly search for the answers to my everyday challenges as a teacher of over 15 years and sharing this space with you is an honor.
Throughout my 15+ years in education, I have worked with multilingual students and families to build skills to adjust to their new lives. I have also worked with passionate, skilled, and often overwhelmed teachers to teach students every day in their classrooms. Most recently, I have also worked with district leaders and educational consulting firms to create and deliver professional development for our local district and at national conferences.
In short, I have a passion for providing access to education for all students and families and a deep respect for those doing the gritty, day-to-day work to provide it.
I know what it is like to be on hundreds of mailing lists selling me the next best thing in education. And I know which ones actually are relevant and compelling for my everyday realities and why. I put on my teacher glasses every time I develop a plan with a client - I know your ideal customer because I am them!
I know what it is like to have the answer to so many challenges in education, but just can’t find the right audience.
That’s why I know I can reach your ideal audience! As a teacher, I am part of educational communities and know which ones add value to my day-to-day work and what sets them apart.
I want to help make your business thrive not just to serve you, but because you serve KIDS and the educators who are working tirelessly every day to teach them.
Let’s talk about how to generate more interest in your products and services.
Common Questions
How it all works…
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On a 15-30 minute call, you tell me about your copywriting needs and we decide if we are a good fit to work together. I will follow up with a proposal with my recommendations.
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If you like where we are headed, you sign a contract and pay 50% of your invoice. Then I start working on a small test project like a blog post or email sequence.
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We discuss timelines throughout the proposal process, but now is the time you relax and know your copywriting needs are in good hands.
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Your first draft will be sent in Google Docs, along with the other 50% of your invoice. One round of revisions is included just in case I missed the mark somewhere.
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Bring it on! We can have another call or email exchange that will evaluate the process, work through any challenges, and decide what’s next.
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